We are a professional agency and marketing production team dedicated to promoting original works from Taiwan.

Our focus is on character brand management, storytelling and cultural promotion, IP licensing collaborations, and peripheral product development.

From character design and marketing planning to packaging design and channel integration, we leverage integrated creativity and production capabilities to accompany each original IP as it enters the market and touches people's hearts.

We believe that every character has its own story, and every story is a part of culture.

Through cross-disciplinary integration and a commitment to visual aesthetics, we do more than just create products—we convey the spirit and cultural imagination of Taiwan. Whether it’s illustrated characters, comic works, local legends, or emerging creations, we build the path of Taiwan’s cultural IPs with respect and passion.

我們是一家致力於推廣台灣原創作品的專業代理與行銷製作團隊，專注於角色品牌經營、故事文化推廣、IP授權合作與周邊商品開發。

從角色設計、行銷企劃到包裝設計與通路整合，我們以整合式的創意與製作能量，陪伴每一個原創IP走進市場、走進人心。我們相信，每一個角色背後都有其故事，每一段故事都是文化的一部分。

透過跨領域的整合與視覺美學的堅持，我們不只是製作商品，更是傳遞台灣在地精神與文化想像。無論是插畫角色、漫畫作品、地方傳說或新興創作，我們皆以尊重與熱情打造屬於台灣的文化IP之路。

公司名稱選擇了「何記」，

係因為兩位創辦人的姓氏都是「何」，

閩南語中發音象徵著「好記」、

「福氣」意味著一切都會好轉有福氣。

希望大眾生活能夠平安福氣。

讓我們一同迎接福氣，讓大家都能「福氣啦」HOKI~LA！